These Terms & Conditions (“Terms”) form a binding agreement between you (“you” or “user”) and HFF Financial (“HFF Financial,” “we,” “us,” or “our”). By accessing, browsing, or otherwise using our website, and by providing your phone number or email for updates, you acknowledge that you have read, understood, and agree to be bound by these Terms.

If you do not agree with these Terms, please do not use our website or submit your information through our forms or landing pages. Providing your mobile number for text messaging constitutes your consent to the SMS terms in Section 4.

HFF Financial is a trade name and doing business as (“DBA”) of BCW Agency. Through our website we connect tax clients and aspiring tax professionals with information, updates, and resources. We offer two primary paths: an Early Bird VIP list for individuals who want to be notified about tax preparation availability, and information for those interested in tax training, software, and team support.

We do not provide tax preparation, legal, accounting, or financial advice through this website. Joining a list or requesting information does not create a client, professional, or advisory relationship between you and us.

You agree to use our website only for lawful purposes.

You may not use our website in any way that could damage, disable, overburden, or impair it, or interfere with any other party’s use. You agree not to:

• Submit false, misleading, or inaccurate information through our forms or landing pages.
• Use automated systems, including scripts or bots, to submit forms or collect content from our site.
• Attempt to gain unauthorized access to any part of our website, its systems, or networks.
• Transmit viruses, malware, or any other harmful or disruptive code.
• Use our website to send unsolicited communications, advertisements, or promotions.
• Provide a mobile number that you do not own or are not authorized to use for text messaging.

We may suspend or restrict access to our website at any time, without notice, if we believe you have violated these Terms or applicable law.

We may send you text messages using an Application-to-Person (A2P) messaging program over a 10-digit long code (10DLC), as registered with mobile carriers. The following terms apply to any SMS text messaging program we operate.

Message frequency. Message and data rates may apply. Message frequency varies based on your interaction with us. You may receive appointment availability reminders, tax season updates, or responses to your questions.

Consent. By providing your mobile number and checking any consent box on our forms, you agree to receive recurring automated and non-automated marketing and informational text messages from HFF Financial and BCW Agency at the number you provided. Consent is not a condition of any purchase. You confirm that you are the subscriber of the mobile number provided and are authorized to consent to receive messages at that number.

Carrier support. Supported carriers include, but are not limited to, AT&T, T-Mobile, Verizon Wireless, Sprint, US Cellular, and other major U.S. mobile carriers. Carrier participation is subject to change, and we cannot guarantee delivery to all carriers or all devices.

Carrier disclosure. Carriers are not liable for delayed or undelivered messages. We do not sell or share your mobile information with third parties or affiliates for marketing purposes without your consent. Where required, we obtain your prior express written consent in accordance with the Telephone Consumer Protection Act (TCPA) and applicable carrier A2P 10DLC campaign registration requirements.

Liability for charges. You are responsible for any message and data rates charged by your mobile carrier. If your mobile number changes or your service is transferred, you must notify us so we can update your record. We are not responsible for messages sent to a number that has been reassigned to another person without your notice.

Re-subscription. After you opt out, re-subscribing is not automatic. To receive messages again, you must provide renewed, affirmative consent.

You may cancel the SMS service at any time by replying STOP to any message. We will confirm your opt-out, and you may receive one final confirmation message after opting out.

For support at any time, reply HELP to any message, or contact us using the details in Section 15.

If your mobile number is changed, ported, or no longer in your possession, you are responsible for notifying us. We cannot be held responsible for messages sent to a number you no longer own if we have not been notified.

Our Early Bird VIP list is a notification list. Joining the VIP list keeps you informed about tax preparation availability and related updates. It does not book, reserve, schedule, or guarantee an appointment.

A separate booking step is required when appointments become available. Being on the VIP list does not create a client relationship or entitle you to any specific service, timeframe, or outcome.

For aspiring and current tax professionals, we share information about tax preparation training, professional tax software options, business resources, and team support. This information is provided for general informational purposes only.

Any decisions you make about training, software, or business opportunities are your own. We do not guarantee specific results, income, business outcomes, or professional licensure. You are responsible for evaluating whether any training, software, or opportunity is appropriate for your circumstances.

Our website links to external landing pages and third-party platforms operated by others, including the pages where you join the Early Bird VIP list or request tax team information. We do not control these third-party sites and are not responsible for their content, policies, availability, or practices.

When you submit a form on a linked landing page, your information is collected and processed by those third-party service providers under their own terms and privacy policies. We encourage you to review their terms and policies before submitting any information.

We make no representation or guarantee about any tax outcome, refund, financial result, business result, or income. Tax obligations depend on your individual circumstances, which we do not evaluate through this website.

Nothing on our website should be interpreted as a promise of tax preparation service availability, appointment scheduling, refund amount, or any other specific result.

All content on this website — including text, graphics, logos, images, the HFF Financial name, and the phrase “Her Money. Her Future. Her Freedom.” — is the property of BCW Agency or its licensors and is protected by applicable intellectual property laws.

You may not copy, reproduce, distribute, or otherwise use any content from this website without our prior written permission. HFF Financial is a trade name of BCW Agency, and “BCW Agency” and related marks are not licensed to you under these Terms.

You agree to interact with our website and our team with respect. You agree not to submit content that is unlawful, defamatory, harassing, threatening, or otherwise objectionable. We may decline to respond to or continue communications that we believe, in our sole discretion, are abusive, inappropriate, or that violate these Terms.

Our website and all content are provided on an “as is” and “as available” basis. To the fullest extent permitted by law, BCW Agency and HFF Financial disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not warrant that our website will be uninterrupted, error-free, secure, or that information will be accurate, complete, or current. To the fullest extent permitted by law, neither BCW Agency, HFF Financial, nor any of our affiliates, officers, or team members shall be liable for any direct, indirect, incidental, consequential, or special damages arising out of or related to your use of, or inability to use, our website or SMS program, including any reliance on information available through it.

These Terms and any dispute arising out of or related to them or your use of our website shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law provisions. You agree to the exclusive jurisdiction of the courts located in Florida for any dispute not resolved informally.

We may update these Terms & Conditions from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be communicated through our website or, where appropriate, by direct notice. Your continued use of our website or SMS program after changes take effect constitutes your acceptance of the updated Terms.

Please review these Terms periodically. Continued use of our website after any change signifies that you accept the revised Terms.

If you have questions about these Terms & Conditions, our SMS text messaging program, or your consent, please contact: